ARKO STUDIO
38.7223° N — 9.1393° W

Brand naming and visual identity, uniting design passion with global accessibility, and strong architectural symbolism.

Arko is an interior design office based in northern Italy, operating on an international scale. Founded by a couple sharing a strong passion for design, the office’s core values are synergy, chemistry, and duality. The name Arko was carefully chosen from hundreds of options for its intrinsic value, and originally derives from the combination of 'architecture' and 'collaboration.' The name Arko transcends linguistic boundaries, making it a unique choice for a brand identity. It's easily pronounceable in both Italian and English, resonating with elegance and simplicity in each language. This bilingual fluency enhances their global appeal and underscores the commitment to accessibility and inclusiveness, allowing to connect with a diverse clientele. The added value of the name lies in its profound architectural symbolism, too. The ‘arco’, word for ‘arch’ in Italian, is widely recognised in the design world for its structural integrity, which relies on the synergy of two pillars to withstand external forces. It symbolises strength and resilience, aligning perfectly with the commitment to creating robust and enduring interior design solutions.

Brand naming, visual identity

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