NEVER HAVE I READ
51.5072° N — 0.1276° W

Award-winning project at the D&AD New Blood Awards 2022, NHIR is the ultimate bridge between pop-culture and literature. Conversations starter or night saviour? Be ready for a night of fun… “NHIR the only game worth reading”.

Reading is losing popularity to social media entertainment due to a growing need for immediacy. Nevertheless, young adults’ willingness to share experiences is a great opportunity to dig deep into the human psyche to satisfy such desires through literature. Based on a brief by Penguin Publishing House, Never Have I Read is a game where books meet reality. Fun stories based on literature create an emotional connection between players and books. Exciting and relatable, the aim is to find the right balance between pop culture and knowledge. Discover new genres, plots, and situations. Become the main character of the night.

Art direction, product design, packaging, visual identity, advertising, copywriting, photography

SERVICE:

AWARDS:

Chengjiazi Chen, Yohanes Wahono, Zhongqi He, Andra Cobuz

THE CREW:

Penguin Books Limited

CLIENT:

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