AB+AC Architects is an international, multiple award-winning studio operating within the fields of urbanism, architecture, and design. Through a strong research-based approach, the practice is committed to developing innovative strategies, designing smart solutions, promoting positive change, and building remarkable spaces for a better everyday life. They are a multidimensional and dynamic firm with a strong ethic and multiple objectives; for this reason, there wasn't a better way to represent this versatility than through a colon. The office is well-known for its experimentation with different materials, textures, and colours, inspiring the new identity to play around with various paper grains and transparencies. The colour palette recalls the hues of fresh earth and the bricks on the construction site.