Eataly is an Italian multinational company boasting over 40 active marketplaces across four continents. This recruiting campaign was meticulously crafted for Eataly's inaugural flagship store in Paris Marais, with a vision to accentuate the brand's elegance with a unique twist. Straightforward, casual, and witty – these were the guiding principles of the project. Each billboard features one of my esteemed colleagues, along with their name and country, strategically designed to foster a sense of belonging. Coupled with a witty statement to captivate attention, and a customized stamp symbolizing our origin as "Made in Eataly," the campaign resonates with charm and sophistication.