MAD RHAPSODY
39.9042° N — 116.4074° E

MAD Rhapsody’s design concept reflects the notion of elements floating freely on the page, symbolizing the freedom of design, creativity, and the natural flow of all things.

MAD Rhapsody showcases the innovative designs of MAD Architects, led by Ma Yansong, renowned for their futuristic, organic, and technologically daring architecture. The book highlights 23 projects spanning civic, mixed-use, residential, and commercial buildings, as well as art installations, from 2004 to the present day. MAD's work aims to establish a dialogue with nature, earth, and sky, emphasizing a unique harmony between humanity and the built environment. Ma Yansong's designs aspire to create spaces for 'spiritual freedom', transcending pure function to evoke a meditative, surreal state. MAD's architecture blends elements from various influences, resulting in technologically adventurous, bold, and monumental structures with intimate elements. MAD Rhapsody was meticulously designed to showcase the direct dialogue between all its components. Based on the founder’s vision, the placement of images and text on the clean pages is carefully orchestrated to resemble a musical score, evoking a sense of 'casual harmony'.

SERVICE:

Editorial design

STUDIO:

MAD Architects

CLIENT:

Rizzoli Electa USA

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